Friday, September 15

The well-known all-in-one design platform has included several new AI tools and branded workplace features.

The web-based design platform Canva is launching a wide range of new brand management solutions and design tools powered by artificial intelligence to assist whole workplaces in simplifying their content production process. The majority of these brand-new capabilities, shown today at a Create event hosted by Canva, are designed to make it easier for users to create content like graphics for social media, presentations, and marketing materials. The reasoning is that this would free up graphic artists to concentrate on other essential tasks. In certain circumstances, the startling array of additional capabilities that have become accessible may pose a challenge to Adobe’s hegemonic position.

Clients will have access to tools to help them maintain visual consistency across their enterprises by including a new Brand Hub to Canvas Visual Worksuite. Users would instead establish a Brand Kit containing company-specific elements such as logos, typefaces, colors, and design rules instead of using a shared folder and inundating designers with Slack messages. Using Brand Templates, designers might create pre-branded, reusable templates for more standard tasks like email marketing. Brand folders would be made to arrange the materials for specific projects, campaigns, and events. Brand folders would organize resources for particular tasks, movements, and events.

It sounds like Google Drive, except for adding “Brand” for emphasis. Canva, on the other hand, stands out from other cloud storage choices owing to several new features. Canva administrators may provide users with specific rights to prevent them from using fonts and colors that are prohibited in the content they generate on the website. Administrators may quickly approve processes inside Canva before publishing, avoiding needing several revisions stored and evaluated elsewhere. If you need to replace an old logo or brand image, use the new “Magic Replace” tool, which allows you to alter an asset across all of your designs with a single click.

The Magic Replace tool is one of the following Canva Visual Worksuite tools driven by artificial intelligence. Some descriptions may be misleading since they are all branded “Magic,” which is precisely what they are. The “Magic Eraser” tool should be able to eliminate any undesirable objects or background subjects from photos. On the other hand, the “Magic Edit” feature should enable users to utilize generative AI to replace an item with something wholly new.

Additionally, you can enter any image into the “Magic Design” application and transform it into one of several customizable templates (such as posters or birthday cards). There is also a copywriting assistant powered by AI that can generate written content from a text prompt that can be used for presentations and website copy. Even technology can create whole branded presentations on your behalf if you don’t have the time to submit your slides.

With the new translation capability, any word in a design may be quickly translated into more than a hundred languages. Video material may be automatically and without manual adjustment synced to a song’s pace. Canva has claimed that in addition to developing its algorithms, it bases these talents on various other AI models. The design platform will finally incorporate 953 new fonts and other features not exclusive to any one workspace, satisfying the demands of the platform’s larger community. Make your projects seem better using the newly added layout editing options, layer editing tools, style editing elements, and gradient editing features. Additionally, Canva now allows you to generate alt text for photos directly.

If you’re interested in a breakdown of any of these features, you can find additional information on the Canva website, which is reasonable considering the size of this version. There is a lot of information to process here. Considering how much simpler it is to use Canva for routine graphic design chores than platforms more targeted toward professional use, it’s difficult to argue with the company’s current self-promotion as an “all-in-one” creative tool.

Canva continues to dominate its niche even though several other web-based design tools (like Adobe Express) provide a comparable user experience. The firm reports having more than 110 million monthly users since the debut of its Visual Worksuite in September of last year, an increase of 30 million from the previous year. Adobe seems to be attempting to outdo Canva at its own game of accessibility by announcing new connections and AI capabilities for Adobe Express earlier this week. This appears to be Adobe’s plan to combat the rising reputation of Canva. However, more action could be required.


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